Session 29 | 1:00 pm | The Annual Appeal – Moving it to the Next Level

Session 29
1:00 pm – 2:00 pm

Sheraton Ballroom II
The Annual Appeal – Moving it to the Next Level

Speaker: Mary J. Foley
Managing Director
Mission Advancement Division
Christian Brothers Services
Romeoville, Illinois

Moderator: James S. Friend, Jr.
Senior Managing Director
Changing Our World
Green Bay, Wisconsin

An annual fund is the centerpiece of our development programs and so needs to continually expand and improve to generate growing and predictable revenues and continually inspire our donors to embrace stewardship, of course! Join us for a lively session that will address key strategies for increasing participation rate, upgrading gift levels, analyzing results, recapturing LYBUNTS/SYBUNTS, and building a culture of major gifts. We will look at trends and new opportunities for solicitation approaches and how to freshen up longstanding practices.


Ms. Mary J. Foley

Mary J. Foley is managing director at Christian Brothers Services and oversees the Mission Advancement and Catholic School Management divisions. She brings 35 plus years of experience to the nonprofit world and offers a wealth of strategic leadership skills and insights to the educational, religious and social service arenas.

Ms. Foley has worked with hundreds of nonprofits, internally as a director of development, at the board level, and through a wide variety of consulting engagements. She has raised hundreds of millions of dollars through capital campaigns, annual fund appeals and ever-expanding advancement initiatives for organizations large and small. She is a frequent presenter at NCEA, CASE, AFP, ICSC, DOJ and other professional development conferences.