Session 36
3:00 pm – 4:00 pm
Superior
One-to-One Fundraising: Using Personalization to Improve Your Annual Appeals
Speaker: Theresa Aide
Sales Representative
Suttle-Straus
Waunakee, Wisconsin
Speaker: Karen Wenning
S4 Marketing Resource Center
Moderator: Jill McNally
Director, Stewardship and Development
Diocese of Madison, Wisconsin
Making a personal connection with your parishioners is an effective way to influence their participation in appeal campaigns. Through use of targeted messaging, images and donation amounts, your campaign can better resonate with individuals. This session will demonstrate how using your data can change campaign materials from a “one-size-fits-all” approach, to a “tailor-made” catalyst for giving. Sharing takeaways from 20-plus years of mail projects will show how effective and easy a targeted approach can be.
Ms. Theresa Aide
Theresa Aide has almost 30 years of experience in print and mail services, and coordinates large appeal projects for nonprofits like the Diocese of Madison, Diocese of La Crosse and the University of Wisconsin Foundation. Her previous role as a customer service representative working closely with production means she has a detailed knowledge of best practices.
Karen M. Wenning
Karen M. Wenning has spent the last 24 years in the marketing communications industry. After graduating from the University of Wisconsin, Madison she spent 12 years at an advertising agency working with luxury brands where she developed a passion for marketing supply chain management, advertising production and integrated marketing program development. In 2008 she joined the Suttle-Straus team serving roles in marketing and sales, growing several nonprofit clients in the education vertical. Currently, she champions the S4 Marketing Resource Center technology platform delivering an unfair advantage to companies with a distributed marketing network.