Session 56
10:00 am – 11:00 am
Superior
Catholic Stewardship in a Digital World
Speaker: Nic Prenger
Chief Executive Officer
Prenger Solutions Group
Omaha, Nebraska
Moderator: : Karin Hurley
Director of Stewardship and Development
Diocese of Salt Lake City, Utah
Since 2009, participation in diocesan appeals has dropped 20 percent. Annual appeals are raising more money each year from a shrinking pool of donors. Meanwhile, we are seeing explosive growth in online giving. From 2016 to 2017 mobile giving increased 205 percent. And research shows that dioceses who promote online giving raise more money than those who do not. How can you prepare your parish, school and diocese for this new, digital world? This session will help you find out.
Mr. Nic Prenger
Nic Prenger founded Prenger Solutions Group in 2018 to help Catholic parishes, schools and dioceses adapt and thrive in the new world of digital fundraising.
Having spent the previous 12 years leading one of the largest Catholic fundraising firms in the nation, Nic has seen first-hand how quickly donor habits are changing as the world moves online. Tried-and-true fundraising strategies are becoming less effective, while new, digital tools allow dioceses to find and connect with donors in ways that were previously unimaginable.
Mr. Prenger was the principle researcher and author of the 2018 Diocesan Benchmarking Report which showed that participation in diocesan annual appeals has
declined 20 percent since 2009. He has raised more than $300 million for Catholic organizations and served as trusted counsel to many of the country’s premier Catholic development programs.
A native of Carroll, Iowa, Mr. Prenger is a graduate of Creighton University in Omaha and the University of Iowa Law School. A former board member for the Magis Catholic Teacher Corps, he served on the National Catholic Educational Association’s national advisory council for leadership development. He also serves on the stewardship committee for Christ the King Parish in Omaha, where he belongs along with his wife, Holly, and their three children.
Mr. Prenger’s leadership experience includes working for the U.S. Senate Finance Committee in Washington, D.C., and the U.S. Attorney’s Office for the Southern District of Iowa.