11:00 am | How Religious Publishers Can Build Lasting Ad Sales Relationships

Presenter: Kevin Shanley
Time:
Friday, June 23 at 11:00
Location:
Room 3105

How Religious Publishers Can Build Lasting Ad Sales Relationships

In this session, we will review ways to increase success in selling print and web ads as well as dedicated emails. We will highlight ad sales success stories along with new ad revenue ideas; upselling existing advertisers and improving cash flow. You will also learn about prospecting/marketing, building a prospect database, introductory offers and pricing.

 

Kevin Shanley is the principal of Shanley and Associates, the leading marketing agency exclusively serving religious publishers. Kevin has worked with over 40 members of the Associated Church Press, Evangelical Press Association, and Catholic Press Association. Shanley and Associates also has a strategic partnership with Cambey and West, one of today’s leading fulfillment agencies also serving religious magazine and newspaper publishers.

Shanley and Associates brings 38 years of marketing experience to the table.

Their services include: fundraising, periodical audience development, fulfillment, digital marketing, and advertising sales. Kevin started his career as the marketing director for Claretian Publications in 1979.