Presenters: Kevin Shanley and Heidi Thompson
Time: Friday, June 23 at 2:00
Location: Room 3105
How to Build New Relationships using Digital Marketing:
New readers and new dollars from you web site, social media platform, and email newsletters
Generate new readers and new dollars from your web site, social media platform, and email newsletters. Learn about marketing, increasing web traffic and ways to leverage social media for improved revenue and reader engagement.
Kevin Shanley is the principal of Shanley and Associates, the leading marketing agency exclusively serving religious publishers. Kevin has worked with over 40 members of the Associated Church Press, Evangelical Press Association, and Catholic Press Association. Shanley and Associates also has a strategic partnership with Cambey and West, one of today’s leading fulfillment agencies also serving religious magazine and newspaper publishers.
Shanley and Associates brings 38 years of marketing experience to the table.
Their services include: fundraising, periodical audience development, fulfillment, digital marketing, and advertising sales. Kevin started his career as the marketing director for Claretian Publications in 1979.
Heidi Thompson is an organizer, marketer and publishing executive with more than 25 years of experience working with faith, community and social justice groups to leverage the science of marketing for the liberation of all God’s creation. She was the publisher and CEO of Religion News Service and served as the vice president for marketing and publisher of Sojourners magazine. She is currently providing marketing consulting services to more than a dozen Christian publications in coordination with Shanley + Associates, a Chicago-based marketing agency serving religious publishers.
Heidi has a B.S. in Journalism from the E.W. Scripps School at Ohio University and an M.S. in Integrated Marketing Communication from the Medill School of Journalism at Northwestern University.