Location: Hanover AB
Handout:
Successful Annual Appeals for the Small Office
Running an appeal with limited staff and resources can be challenging. Join us for a discussion on different ways we have found to make our appeals a success without breaking the bank by hiring additional staff. We will share some recommendations and techniques to help you deliver an appeal that will reflect a professional and well-run development office.
Speaker: Jill McNally
Director of Stewardship and Development
Diocese of Madison, Wisconsin
Speaker: Ron Schatz
Director of Stewardship
Diocese of Bismarck, North Dakota
Moderator: Rachel Martinez
Associate Director of Stewardship and Development
Diocese of Lubbock, Texas
Jill McNally has worked in a variety of capacities over her career but mostly in the nonprofit sector. She has worked with national, state and local nonprofits in many positions including executive management, accounting and membership. She joined the Diocese of Madison, Wisconsin in June 2007, where she works in the office of stewardship and development as director. She was part of the creation of the Diocese of Madison annual appeal and implemented it in 2009. The appeal has reached its goals for many years with an increase in amount pledged every year of its existence. The diocese launched its first capital campaign in over 50 years in 2014 and Ms. McNally was instrumental in the overall planning, implementing and management of the campaign. This $30 million campaign is generating an endowment for seminarian education and formation in the Diocese of Madison. Currently the campaign has exceeded $43.8 million in pledges. Ms. Madison lives in Madison with her husband and son.
Ron Schatz has served the Diocese of Bismarck for the past 26 years in the Office of Stewardship and Resource Development, becoming director in 1995. This year, ICSC honors him as the 2017 recipient of the Bishop William G. Connare Award.