Wednesday
9:00 – 11:30 AM & 3:15 – 5:30 PM
Location: Gateway 4
The world is a noisy place. Some sources report the average consumer is exposed to up to 5,000 advertising messages per day. Pope Francis has reflected “The speed at which information is communicated exceeds our capacity for reflection and judgment.” Needless to say, there is a lot of competition out there for people’s attention, so how do you rise above the clutter?
Effective church communications is more than just a fancy website, the occasional tweet or one more press release about a recurring event. That’s right, communications this day and age calls us to prioritize, strategize and plan in order to be proactive and remain relevant in today’s society.
This Master Camp will take a closer look at ministry collaboration, audience segmentation and message mapping to aid in integrated communications planning.
Target Audience: Catholic communicators charged with organizing and/or leading communication efforts at a (arch)diocese, ministry, parish or other organization.
Katie Pesha serves as the Executive Director of Communications and Planning for the Archdiocese of St. Louis. Her responsibilities include oversight of archdiocesan public relations, marketing, mission awareness, publications, pastoral planning, website content and social media engagement. Under her direction since 2011, the entire communications process has been transformed toward a unified effort with fewer silos and strong results, including national awards for diocesan website, appeal promotional videos and publications.
Katie also serves on the Development & Marketing Advisory Committee for the Franciscan Province of the Sacred Heart, leads the Communications Committee at her home parish of 5,000 families, St. Joseph Catholic Church in Cottleville, MO, and is an active board member of Genesis Ministry.
She earned a bachelor’s degree in Business Management from Quincy University in Quincy, IL and a master’s degree in Business Administration from Webster University in St. Louis, MO. Prior to her time at the archdiocese, Katie worked at USA TODAY as the National Director of Higher Education Programs.
Katie and her husband, Frank, have three young children, Gavin (6), Skylar (4) and Sadie Mae (7 months).