James Little – SEO for the Mobile Internet and Getting Meaningful Insights from Data

Friday 2:00 – 3:15 PM

Location: Gateway 5 

Now that most Internet traffic is mobile, search and SEO are changing quickly. We’ll look at best practices for structuring your online content and give tips that you can implement to drive more website traffic and social interaction. We’ll also deal with “analysis paralysis” and show how to get actionable data from your analytics reports.

James Little is the chief innovator at Destination Toolbox, a digital development and marketing company based in Branson, Mo. In his 20 years in the Internet industry, he’s overseen the development of more than 200 websites, including work for the Diocese of Little Rock and Arkansas Catholic newspaper. He was previously Director of Internet Marketing for the Branson/Lakes Area Convention and Visitors Bureau, where he managed the tourism destination’s official website and $1.25 million digital advertising campaign. He is a member of Our Lady of the Lake Catholic Church in Branson. You can find him at DestinationToolbox.com and @bransonjame