Session 79
2:30 pm – 3:30 pm

Sheraton Ballroom II
Using Data to Create Marketing Strategies for Students and Donors

Speaker: Kathleen Dalsaso
Chief ROI Officer
ROI Dataworks Inc.
Golden, Colorado

Moderator: Debra Leaverton
Director of Stewardship and Partner Success Officer
Orange Catholic Foundation
Garden Grove, California

Data is a valuable asset to Catholic schools, dioceses and Catholic foundations, and the proper manipulation of this data can help you go a long way toward achieving your revenue goals. The challenge is that data comes in different shapes, sizes and systems. This session will help you unlock the mystery of data by learning simple tools to put the data pieces together and solve the puzzle. The session will review school, parish and foundation case studies with metrics and tools to show you how to achieve your revenue goals.

Ms. Kathleen Dalsaso

Kathy Dalsaso is the cofounder and president of ROI Dataworks Inc. and ROI Links, LLC. Prior to starting ROI Dataworks, she worked as vice president of marketing strategy and analysis for a direct marketing agency in Chicago, Illinois. Ms. Dalsaso has worked with a vast number of industries, from Fortune 100 to small niche companies, including banks, airlines, universities and most notably nonprofits which include Catholic dioceses, Catholic Charities agencies, Redemptorists, AIDS Foundation, American Cancer Society, McCormick Foundation, and Humane Society. Data analytics is the cornerstone of Ms. Dalsaso’s success. She holds a bachelor’s degree in marketing with a minor in economics from the University of Colorado, Boulder, and a master’s degree in hotel administration from the University of Nevada Las Vegas, specializing in revenue management / finite inventory analytics. She speaks about data at both national and regional DMA events and as an instructor for database marketing for the Rocky Mountain Direct Marketing Association.

Session 80
2:30 pm – 3:30 pm

Michigan
How to Increase Annual Giving While Conducting a Capital Campaign

Speaker: Denis Greene, CFRE
President
Church Development
Kansas City, Missouri

Moderator: Shaun Riedell
Director of Development
Diocese of Springfield, Illinois

“We need a capital campaign, but our parish is barely paying operating costs. We can’t afford a potential decrease in annual giving.” Is this your parish? You might be surprised to learn that when based on prayer and parishioner engagement, a capital campaign can increase annual giving. This session presents seven principles of growing a culture of generosity during a campaign to set your parish up for success long after your fundraising consultants are gone

Mr. Denis Greene, CFRE

Denis Greene began working in the nonprofit development field in 1981. He founded Church Development in 1992 after a near-death experience motivated him to integrate his faith, education and skills in work that served the church and the virtue of stewardship. His undergraduate and graduate studies are in organizational development and he was awarded the CFRE professional designation by the Association of Fundraising Professionals. He has helped over 200 nonprofits across the USA raise more than $200,000,000. Mr. Greene is a member of the National Association of Church Business Administrators. He is the author of The Stewardship System, Stewardship-Based Capital Campaigns, and How to Ask for Donations as well as numerous articles on stewardship.