Presenters: Thomas Dermody, Chris Gunty
Time: Thursday, June 22, 4:00
Location: Room 3105

Circulation Transitions

Is your publication having difficulty maintaining circulation, subscription revenue, and relevance in the digital era? Perhaps it is time to rethink traditional subscription models. In this session, two veterans of the Catholic press will share how their publications have changed with the times.

Tom Dermody will explain the Delivering Unity Campaign that since 2011 has used page sponsorships and four different levels of giving to fund the print and digital outreaches of The Catholic Post in Peoria.

Chris Gunty will “review” the first year of implementation of a new strategic plan in Baltimore, including the transition of The Catholic Review to a monthly magazine along with enhancement of website content, social media, and the addition of new tools to communicate with Catholics. The session will include plenty of time for questions and participant-sharing of what’s working in other regions.

Tom Dermody is a 38-year veteran of the Catholic press and has served as editor-in-chief of The Catholic Post, the newspaper of the Diocese of Peoria, since 1995. Named outstanding graduate in journalism at Bradley University in 1979, he was mentored in the Catholic press by two CPA legends – Msgr. Robert G. Peters and Albina Aspell. In 2011, he guided a redesign of The Catholic Post and created a new subscription model called the Delivering Unity Campaign. When not on deadline, Tom enjoys tennis, reading, piano and occasional songwriting. Tom and his wife, Cindy, have been married for 32 years and have one daughter, Colleen, who teaches at a Catholic school in Des Moines.

A Chicago-area native, Chris Gunty has been associate publisher/editor of The Catholic Review and CEO of its parent publishing company, The Cathedral Foundation/CR Media since 2009.

He has spent his whole professional career so far — 36 years — in Catholic journalism as a writer, photographer, editor, circulation manager and associate publisher. He spent four years with The Chicago Catholic; 19 years as founding editor and associate publisher of The Catholic Sun in Phoenix, Ariz.; and six years at The Florida Catholic, a group of six zoned newspapers serving most of the dioceses of Florida.

Chris served as president of the Catholic Press Association from 1996 to 1998.

Chris has three children and four granddaughters, with another on the way. His wife, Ann Augherton, is managing editor of the Arlington Catholic Herald newspaper in Virginia.

Presenter: Mirko Petricevic
Time: Thursday, June 22, 4:00
Location: Room 2320

Telling Stories With Pictures

Drawing on his extensive experience in different newsroom roles, Petricevic will share strategies and practical tips for enhancing your publication’s visual impact. This session will help you: Increase your chances of getting high-quality images from each assignment; choose the most appropriate image for your audience; and discern the most effective photo cropping for your publication platform. In addition to discussing how to handle images for print publications, this session will address photography for online posting and, in the age of mobile phones, some effective phonography techniques.

Mirko Petricevic’s career in print journalism as a reporter, photographer and copy editor spans three decades. His photos have appeared in the New York Times, Miami Herald and some of Canada’s largest newspapers and magazines. From 1986 to 2014 he was on staff at the Waterloo Region Record daily newspaper where he dedicated nine years to the religion beat (2001-2010).

He was its religion reporter when the Religion Newswriters Association honoured The Record with a Schachern Award for having the best religion section, in a newspaper under 100,000 circulation, for work in 2005.

Petricevic holds a Master of Theological Studies degree from Waterloo Lutheran Seminary where he now serves as director of communications and public affairs. He also holds an MA in journalism and a bachelor’s degree in photography.

Presenter: Chaz Muth
Time: Thursday, June 22 at 2:30
Location: Room 4512

Effective Use of Video and Employing Sound Multimedia Practices on Digital Platforms

Chaz Muth of Catholic News Service will demonstrate effective video storytelling techniques to enhance your publication’s message on digital platforms, packaging the written word with still and moving images to create successful convergence media, and he’ll discuss applying multimedia into your workflow.

Chaz Muth is a multimedia journalist for Catholic News Service. A graduate of Towson University, Chaz has been a working journalist for 30 years, and joined the Catholic press in 2006 at The Catholic Review in Baltimore. Chaz began working at CNS in 2008, covering higher education. He answered the call of convergence media a year later when CNS launched its video service and helped pioneer visual storytelling in the Catholic media’s digital platforms. In February 2013 Chaz joined CNS’s Rome bureau to help in their coverage of the papal transition, returning to the news service’s Washington headquarters in April, where he has continued to travel the world to help provide the Catholic press with multimedia content that can be used in print and digital spaces.

Presenters: Barry McLoughlin, Laura Peck
Time: Thursday, June 22 at 2:30-3:30 pm
Location: Room 2326

Getting Your Message Across in a Disruptive World

This 3 hour workshop will be presented across two sessions by Barry J. McLoughlin and Laura M. Peck, Senior Partners, TransformLeaders.ca Build your Leadership Brand

At a time of ‘disruption’ in technology, politics and society, how can we get our messages across through the ‘noise’ in the environment, brought about by ‘fake news’, alternative facts, the decline of traditional media and the rise of millions of ‘content creators’?

In this session, Barry and Laura will explore the mindset, strategies and skills necessary to not only navigate this rapidly changing environment, but to chart a course that will help you reach your communications goals.”

Barry J. McLoughlin has over three decades of experience as a media and crisis communications consultant throughout Canada and the United States. A former television writer, producer and broadcaster, Barry is one of North America’s top communications consultants and seminar leaders, working with political leaders, governments and corporations. Barry has conducted numerous seminars for many organizations such as the United States Conference of Catholic Bishops in media training, crisis communications and message development.

Barry has been interviewed extensively on all media platforms including the Washington Post, New York Times, CBC, CTV and Global TV.

He received his Master’s of Public Administration from the John F. Kennedy School of Government at Harvard University in 1983, where he specialized in the study of the media’s impact on government, business and public policy. Barry is a Fellow of the Master’s of Political Management program at Carleton University.

Barry received a Certificate from Harvard Business School in 2014 for Teaching the Case Study Method.

Twitter: @mclomedia
Facebook: www.facebook.com/BarryJamesMcLoughlin
LinkedIn.com/Barry McLoughlin
Blog: http://wordpress.com/communicatewithpower

Over the past thirty years, Laura M. Peck has conducted thousands of communications skills programs for senior executives, political leaders, and public, private and non-profit organizations throughout North America, the United Kingdom, Estonia, Ukraine and the Caribbean. She has conducted many seminars in media and crisis communications for the United States and Canadian Conferences of Catholic Bishops. Laura had previously been a Political Assistant on Parliament Hill, a teacher and broadcaster.

Laura is frequently asked to appear as a media analyst for radio and television networks, newspapers, social media outlets and numerous publications across North America, including Campaigns and Elections among many others. Laura is a chapter author of ‘Public Speaking in Canada: Building Competencies in Stages,’ published by Oxford University Press.

Laura received a Bachelor of Arts Degree as well as a Bachelor of Education Degree from Dalhousie University. She is a graduate of the Executive Development Program, ‘The Art and Practice of Leadership Development’ at the John F. Kennedy School of Government at Harvard. Laura received a Certificate from the Harvard Business School for Teaching the Case Study Method in 2013 and for the Advanced Program in 2014. Laura is a Fellow in the Masters of Political Management Program at Carleton University.

Twitter: @LauraPeck6; @Trans4mleaders
Facebook: www.facebook.com/LauraPeck
LinkedIn.com/LauraPeck

Presenter: Fr. Richard L’Archer
Time: Thursday, June 22 at 2:30
Location: Room 2320

Think Like a Theologian; Write Like a Newshound

The importance of theological nuances in our Christian and Catholic writings is not trivial. Doctoral studies are not to be neglected, but they alone cannot guarantee the theological nuances. It takes a lot more than that.

This workshop will lead you to realize that your whole being must be at the service of theological shades. Your humility, your intellectual rigor and your personal integrity are three mechanisms necessary to bring these theological nuances. At the end of the workshop, I dare to believe and hope that you will have grown humanly and spiritually and that your concern for nuances will no longer be based solely on your intellectual knowledge but on your whole being which is and must remain in search of the overall theological shades.

Welcome to this workshop.

Richard L’Archer
My Master University Degree in Divinity and the Adults Faith Education that I have taught led me to this wonderful world of the New Evangelization.

After obtaining a Diploma in Philosophy, I went on to acquire my Master focused on Theological-Anthropology, by writing a theses entitled “The body in the image of God according to Irenaeus of Lyons”. After being general manager of hotels, real estate agent, plane pilot, sales Representative and so many other things, I was ordained a priest on November 1st, 2002. Though most of my wounds have been “healed” I remain attentive to preserve the dignity of people. My teaching is anchored in the law of Jesus: “Love one another” which I translate in our modern world by: The reference is the other.

Richard L’Archer, priest, i.v. Dei
418 570-9113

Presenters: Don Clemmer, Matthew Palmer
Time: Thursday, June 22 at 11:30
Location: Room 4512

This Catholic Life: How Catholic Media Can Join the Podcasting Revolution

Everyone seems to have a podcast these days. Learn why podcasts have taken off in the U.S. and the steps Catholic media outlets can take to start their own podcast presence. See how the U.S. bishops and one national Catholic paper are using various forms of podcasts and the benefits they are seeing.

Don Clemmer is managing editor of Our Sunday Visitor Newsweekly, the national Catholic newspaper based in Huntington, Indiana. He previously served in the media relations office of the U.S. Conference of Catholic Bishops in Washington, assisting with the Conference’s efforts around the 2013 papal transition, the 2015 synod and the visit of Pope Francis to the United States. In his role at OSV, he is responsible for generating content ideas and assigning stories for the Newsweekly. He also writes for print and the web, including content with an audio component. He currently writes, produces and narrates the podcast “Searching for the Joy of Love,” which unpacks the teaching and gifts of Pope Francis’ exhortation on the family, Amoris Laetitia.

Matt Palmer is the social media strategist for the U.S. Bishops Conference and executed the social media efforts surrounding Pope Francis’ visit in 2015. That campaign resulted in a Global PR Week Award and a Sabre Innovation Award. Eight years ago, Matt was an NFL and Major League Baseball reporter, but decided to move to the Catholic media world to try something new.

He worked for the Catholic Review in Baltimore for five years and received several Catholic Press Association Awards for blogging and reporting on Millennials. He and his wife Cassandra have two children, Annie and Liam, and they live in Baltimore where they are members of Our Lady of Victory parish.

Presenter: Bridget K. Colbert, Santa Clara University
Time: Thursday, June 22 at 11:30
Location: Room 2326

Intellectual Property for Communications Professionals – A Common Sense Approach

Do you have questions about copyrights, trademarks and fair use? This presentation will explain the most common intellectual property issues (under United States law) that a communications professional will likely encounter. The ideal audience will consist of those with limited background in, and/or understanding of, intellectual property laws and how those laws may apply to their profession.

Bridget Colbert  joined Santa Clara University as Assistant General Counsel in 2011. Prior to joining the University, Bridget practiced trusts and estates litigation in San Jose. Bridget supports the General Counsel through contract review and drafting, policy development, legal research, litigation support, review of government regulations, providing guidance on issues involving students, responding to government investigations and inquiries, and communications with various schools and departments. Bridget received her Bachelors in Business Administration from Loyola Marymount University and her law degree from Santa Clara University School of Law. Bridget is a member of the State Bar of California, the Santa Clara County Bar Association, and the National Association of College and University Attorneys. Bridget lives in San Jose with her husband and two sons.

Presenter: Amy Kawula
Time: Thursday, June 22 at 11:30
Location: Room 3105

Building Lasting & Profitable Relationships with Advertisers

Money can’t buy one of the most important things you need to manage your business: a relationship. Relationships don’t just happen; your intentional words and actions develop and grow them. Your network begins with those closest to you – your family and friends, department staff, diocesan staff – and then moves outward to schools, parishes and people all around, both within and outside of your diocese. Learn how to influence others, establish trust, and build mutually beneficial, lasting relationships. Your ministry depends on it.

Amy Kawula has served the Diocese of Green Bay the past 31 years and is currently the advertising and marketing manager at The Compass. During this time, she has served nearly every department of the diocese. This has allowed her to develop the relationships with staff, parishes, schools and the community that have contributed to successful marketing strategies and increased revenue for The Compass.

In addition to being the only advertising sales person, she manages circulation, annual pilgrimages and several diocesan events each year. She has been instrumental in implementing and launching two new websites for The Compass by creating the advertising rate card, implementing online ad sizes and following through with sales. Revenue from print/online advertising sales and pilgrimages has increased annually over the 12 years she has served in her current position.

She believes in honesty, integrity and genuine care for the unique needs of each person is critical to leading a successful team.