Does your parish need a marketing strategy? Absolutely. Having an executable strategy in place can help parishes attract, retain and engage parishioners and the community. This session will help parish leaders and volunteers develop a simple, executable marketing plan designed with these three areas in mind. Are you maximizing your website? Is it mobile friendly? What about social media? Are you on the right platforms and being seen? What about your mission statement and vision? You’ll leave this session with the framework to your very own marketing plan—a framework you can use for the parish as a whole, to promote a specific event, or even attract new volunteers to a subcommittee.
Meahgan Pear – passionately curious and driven by wonder – is a professional marketer who lives for experiences and the stories they create. Meahgan serves as the National Business Line Marketing Manager for Advisory Services at BDO USA LLP, the 5th largest accounting firm network in the world. Here she spearheads the strategic marketing efforts for the firm’s nations Corporate Finance practice. Prior to joining BDO, she served as Chief Marketing Officer for a local accounting firm in Grand Rapids.
In 2016, she was named one of Grand Rapids Business Journal’s 40 Under Forty business leaders and continues to contribute to the local community both professionally and personally. She is a proud Native American, belonging to the Pokagon Band of Potawatomi Indians, and enjoys spending her free time with her two adorable little nieces and her incredibly supportive family and friends.
Dimension: Evangelization