Session 17
10:30 am – 11:30 am
Erie
Keeping Donors Front and Center During Crises
Speaker: Ivan Arocho
Executive Director of Development
Archdiocese of Newark, New Jersey
Speaker: Koren Ruiz
Associate
GP Catholic Services
Portland, Oregon
Speaker: Elizabeth Zeigler
President and CEO
GP Catholic Services, a division of Graham-Pelton Consulting
Washington, DC
Moderator: Kimberly Bruining
Manager of Development and Stewardship
Diocese of Joliet, Illinois
Donor engagement is more crucial than ever, yet might be neglected during crisis events. Due to shifting priorities and diminishing resources, development offices may not be responding adequately to donor concerns and motivations. Learn how one archdiocese determined the appropriate resources and infrastructure required to meet donor needs and stewardship goals, reestablished their commitment to their supporters and articulated their efforts to the wider community.
Mr. Ivan Arocho
Iván Arocho Esteves was born in Puerto Rico and moved to New Jersey in 1980. He worked as a Catholic missionary in various cities in the United States and abroad. He graduated from Seton Hall University with a bachelor’s degree in education in 2001, followed by a master’s degree in systematic theology in 2006. He joined the faculty of Seton Hall Prep in 2005.
Mr. Arocho became director of The Griffin Bridges Program in 2008 – a comprehensive scholarship program that provides academically talented, financially limited inner-city students with the opportunity to attend Seton Hall Prep. Under his leadership, students not only achieved great success in academics and college placement, but the program also saw substantial growth in its endowment.
In 2014, Mr. Arocho became the New Jersey development director for Saint Paul’s Outreach (SPO), a ministry serving campuses across the United States. In this capacity, he worked to establish relationships and generate funds to support the growth and expansion of SPO in New Jersey. In 2017, Mr. Arocho joined the development team at the Archdiocese of Newark, first as director of major gifts, then in 2019, as executive director of development. He resides with his wife and five daughters in West Orange, New Jersey.
Mr. Koren Ruiz
Koren Ruiz, an associate with GP Catholic Services, has been involved in ministry for more than 20 years, mostly with youth, music, and stewardship. For the last decade, Koren has focused on English and Spanish-language communities in the Catholic Church. He has served parishes in his own Archdiocese of Portland Oregon, the Archdiocese of Seattle, and the Dioceses of Orange and Yakima, among others.
Mr. Ruiz is a choir director at Ascension Catholic Church in Portland, as well as a published composer, artist, and workshop presenter with Oregon Catholic Press. He holds bachelor’s degrees in both business administration and organizational psychology from Western Oregon University, and earned an MBA from the University of Portland.
Ms. Elizabeth Zeigler
Elizabeth Zeigler is president and chief executive officer of Graham-Pelton Consulting, of which GP Catholic Services is a division, and the first woman to lead a global fundraising consulting firm. She joined the firm in a part-time role in 2001 and quickly rose through the ranks. She was named chief executive officer in 2017, succeeding company founder Craig Leach. Ms. Zeigler has provided executive management and counsel to Catholic institutions including: Archdiocese of Newark, Caldwell University, Cardinal Hayes High School, Diocese of Greensburg, Diocese of Paterson, Marist College, Marymount School of New York, Marymount University, St. Benedict’s Preparatory School, Saint Peter’s University, St. Francis College and St. Rose High School. She previously served as director of individual giving at Fordham University for four undergraduate colleges and five graduate schools during a $150 million fundraising campaign. She led a team that nearly doubled Fordham’s alumni participation rate while securing major gifts for the campaign. She also served on the development team at Muhlenberg College early in her career. An English and business graduate of Muhlenberg College, Ms. Zeigler also holds a master’s degree in adult education and human resource development from Fordham University and completed the Leading Professional Service Firms Executive Education program at Harvard Business School.