Session 19
10:30 am – 11:30 am
Sheraton Ballroom II
Strategies for Increasing Your Enrollment
Speaker: James S. Friend, Jr.
Senior Managing Director
Changing Our World
Green Bay, Wisconsin
Speaker: Tom Farrell
Senior Managing Director
Changing Our World
New York, New York
Moderator: Debbie Benz
Associate Director
Office of Development and Stewardship
Diocese of Peoria, Illinois
Join us for a presentation on enrollment strategies that have produced results for Catholic schools in dioceses around the country from different socioeconomic areas. Hear how schools have increased their enrollment using a creative Tuition Transfer Grant Program, a tiered registration fee structure, strategic use of financial aid, new strategic messaging and many other simple but key tactics. We will also include at least 20 tactical ideas to engage your volunteer student recruitment team.
Mr. James S. Friend, Jr.
For 25 years, Jim Friend has provided service to Catholic organizations through philanthropy and ministry. He began his career in parish ministry at St. Thomas of Villanova Parish in the Archdiocese of Philadelphia. After running his first successful parish capital campaign, he consulted for the Diocese of Camden where he oversaw a two-year diocesan stewardship initiative that was recognized by the International Catholic Stewardship Council. Over the next couple of years, he conducted capital campaigns for numerous parishes around the Mid-Atlantic region.
In 2014, Mr. Friend was recruited by the Faith in the Future Foundation as its first chief development officer, and he provided oversight for all fundraising for the Archdiocese of Philadelphia’s 17 high schools and four schools of special education. By setting new standards, he led the high school system to nearly double its fundraising results over four years.
Mr. Friend is currently an Aspirant in the Diaconate formation program in the Diocese of Allentown, and remains active in his parish. He graduated with a bachelor’s degree from West Chester University and earned a master’s degree in English and publishing from Rosemont College. He and his wife, Kristin, and their three children live in the Lehigh Valley in Pennsylvania.
Tom Farrell
Over the past four decades, Tom’s work has focused primarily in the area of Catholic philanthropy. Since 1985, Tom has directed approximately 1,000 parish fundraising initiatives and three dozen major diocesan development programs. These endeavors have taken place in a combined 100 arch/dioceses across 35 states.
Prior to joining Changing Our World in 2010, Tom was the founder and CEO of Trinity Fund Raising Consultants. Established in 2001, Trinity quickly became a national leader in Catholic fundraising, with an emphasis to deliver guidance to Catholic parishes. From 1985 to 2001 Tom worked for the Martin J. Moran Company, a leading Catholic fundraising firm, where he reached the level of president.
Since joining Changing Our World, Tom has consulted with arch/dioceses including the Archdioceses of Hartford, Kansas City, Los Angeles, New York and St. Louis, and the Dioceses of Albany, Alexandria, Brooklyn, Camden, Dallas, Portland, Syracuse and Trenton. He has raised more than $1 billion for the Catholic Church.
Tom serves on the advance committee of Franklin Pierce University in Rindge, New Hampshire. He is a graduate of Franklin Pierce and lives in Smithtown, New York with his wife and sons.