Session 38: Demonstrating Philanthropic Impact to Promote Donor Loyalty

Monday Session 3:30 pm – 4:30 pm

Location: Foster 1

Speaker: Thomas Kissane
Principal and Managing Director
CCS
New York, New York

Moderator: Stephen J. Nicholl
Director of Development
Diocese of Trenton, New Jersey

Fortunately, giving in the United States is increasing, however, donors are far more discerning regarding the charities they support. Just five years ago, the average American household gave to 15 charities. Today, the average household gives to 11 charities, yet their annual giving has increased by more than 7%. Demonstrating the impact of the philanthropic dollar will promote donor loyalty and foster a key tenet of Christian stewardship.