Session 57 | 10:00 am | Unraveling the Mystery of Donor Retention: Improve Donor Loyalty AND Lifetime Value Today

Location: Hanover AB

The key to sustainability and lowering costs is retaining current donors. This session will define donor retention and discuss the proper metrics to measure success. We’ll discuss how your measures compare against the national averages, including those obtained through the Fundraising Effectiveness Project. You’ll see how you can obtain and track your results, including lifetime value of a donor, and why that matters.We’ll also offer recommendations and best practices to improve your donor retention.

Speaker: Jon Biedermann
Vice President
DonorPerfect Fundraising Solutions
Fort Washington, Pennsylvania

Moderator: Rick Jeric
Executive Director
Women’s Care Center
Columbus, Ohio


Jon Biedermann, vice president of fundraising solutions for SofterWare, has served the nonprofit community for over 20 years. In 2001, he launched DonorPerfect Online, which pioneered SaaS (Software as a Service) fundraising solutions for nonprofit organizations. Prior to joining SofterWare, Mr. Biedermann spent over four years with Procter & Gamble, serving as a lead developer in their sales management systems division. He has presented numerous seminars and webinars on the use of fundraising technology for nonprofit organizations and is recognized as an expert on Internet-based fundraising strategies. Mr. Biedermann sits on the boards of several youth-oriented charities.