Session 70 | 2:00 pm | A Field Guide to Millennials: Understanding the Impact of the Largest and Most Dominant Generation

Location: Hanover FG

We will discuss how millennials communicate, socialize and how you can attract them to your cause, even though they are less likely to be active in parish life. We will cover what they value, how we can connect and engage with them, and how to incite them to give and cultivate loyalty so they bond for life. You’ll leave this session with a four-part plan for engagement, communication, cultivation, and solicitation.

Speaker: April Parker
Senior Account Executive, Faith-Focused Solutions
Blackbaud
Charleston, South Carolina

Moderator: Thomas Hinga
Director of Development and Stewardship
Diocese of Monterey, California


April Parker’s business card identifies her as a senior account executive for faithfocused solutions at Blackbaud. She loves pondering list segmentation, brainstorming subject lines, and tossing around ideas for email marketing and direct mail appeals. Prior to working in account management at Blackbaud, Ms. Parker was a published thought leader in fundraising and the lead marketing strategist for Blackbaud’s flagship product, The Raiser’s Edge. After almost a decade in marketing at Blackbaud, she traded in her stilettos for flats and hit the street working directly with nonprofit professionals on their strategic goals and how they can use technology to exceed them. She currently lives in Charleston, South Carolina, where she and her husband work tirelessly to instill a foundation of philanthropy in their two young sons.