Session 69 | 1:00 pm | The Art of Enrollment Management

Session 69
1:00 pm – 2:00 pm

Sheraton Ballroom II
The Art of Enrollment Management

Speaker: Mary J. Foley
Managing Director
Mission Advancement Division
Christian Brothers Services
Romeoville, Illinois

Moderator: James S. Friend, Jr.
Senior Managing Director
Changing Our World
Green Bay, Wisconsin

Increasingly, Catholic school advancement officers are being asked to be more engaged in and take more responsibility for enrollment planning and outcomes. As the enrollment market becomes more compressed, this call to action will continue to grow. To bring school advancement officers up to speed, this session focuses on cementing a firm understanding of core enrollment management concepts and practices so that you will be better prepared to positively impact enrollment at your school.


Ms. Mary J. Foley

Mary J. Foley is managing director at Christian Brothers Services and oversees the Mission Advancement and Catholic School Management divisions. She brings 35 plus years of experience to the nonprofit world and offers a wealth of strategic leadership skills and insights to the educational, religious and social service arenas.

Ms. Foley has worked with hundreds of nonprofits, internally as a director of development, at the board level, and through a wide variety of consulting engagements. She has raised hundreds of millions of dollars through capital campaigns, annual fund appeals and ever-expanding advancement initiatives for organizations large and small. She is a frequent presenter at NCEA, CASE, AFP, ICSC, DOJ and other professional development conferences.