Session 70 | 1:00 pm | Show Me the Money – Increasing your Campaign Pledge Redemption

Session 70
1:00 pm – 2:00 pm

Michigan
Show Me the Money – Increasing your Campaign Pledge Redemption

Speaker: José De Jesús
Vice President, Hispanic Services
Guidance In Giving
Bayport, New York

Speaker: Michael V. Goodwin
President, Diocesan Services
Guidance In Giving
Bayport, New York

Moderator: Alma Benitez
Director of Stewardship and Development
Diocese of Yakima, Washington

Your campaign team has worked diligently and tirelessly to raise funds towards your goal. Your monthly statements are already being sent to your donors. How can our diocese, parish or school improve its redemption rate on those pledges? How can we empower our parishes to help facilitate the redemption process locally so they benefit from a more engaged and educated donor? This presentation will provide concrete tools and strategies to improve your pledge redemption and encourage donor engagement.


Mr. José De Jesús

José De Jesús serves as one of the vice presidents at Guidance In Giving, Inc., a nationally recognized stewardship and development company. He has spent the last 26 years working in the field of development and has traveled extensively throughout the United States teaching the concepts and precepts of Catholic stewardship. He served as director of stewardship and development for the Diocese of Saint Augustine, Florida. As a national speaker he helped the International Catholic Stewardship Council establish its first Spanish Track for the annual conference years ago.

Mr. De Jesus graduated from Queens College in New York City with a bachelor’s degree in music and psychology. He holds an MBA from Jacksonville University with a concentration in marketing. He has served as a certified catechist, music minister and youth minister for the Dioceses of Brooklyn, Orlando, and St. Augustine. He is also a motivational speaker and lecturer in the areas of communication, strategic planning, organizational development and men’s issues. He has been married to his wife, Rosemary, for 29 years and, with their three children, lives on Long Island, New York.


Mr. Michael V. Goodwin

Michael V. Goodwin is a native of Annapolis, Maryland. He attended Valley Forge Military Junior College where he was commissioned a Second Lieutenant in the United States Army (Infantry). After his commissioning he went on to receive his bachelor’s degree in business management from Loyola College in Baltimore. He and his wife, Christine, have a daughter and a son. They reside in Houston, Texas.

Mr. Goodwin is a founding partner of Guidance In Giving. He has been involved with fundraising for Catholic parishes, schools and dioceses since 1992. He oversees the diocesan division of the firm and is involved with sales and supervision of parish and diocesan accounts. He enjoys sports and is an avid fisherman.