Session 46 | 8:30 am | Principles of Diocesan Annual Appeal Success

Session 46
8:30 am – 9:30 am

Superior
Principles of Diocesan Annual Appeal Success

Speaker: Jim Kelley
Director of Development
Diocese of Charlotte, North Carolina

Moderator: Karin Hurley
Director of Stewardship and Development
Diocese of Salt Lake City, Utah

Diocesan annual appeal returns, on average, have not measured up to expectations the last 18 months. But for those dioceses that adhere to the fundamentals, annual appeal returns can remain stable and even increase. This presentation will focus on those diocesan annual appeal fundamentals and practices that can help diocesan and foundation directors overcome challenges such as changing demographics, parish mergers and those challenges magnified by the media. This presentation will help you conduct an appeal that reflects a professional and well-run development office.


Mr. Jim Kelley

Jim Kelley is the director of development for the Diocese of Charlotte, North Carolina. He manages the office which operates the diocesan support appeal, assists parishes with stewardship efforts and capital campaigns, assists Catholic schools’ development efforts, directs development efforts for Catholic social services and campus ministry, directs the planned giving and major gift programs and writes grants. He is also the executive director of the Foundation of the Diocese of Charlotte.

Mr. Kelley is the author of Stewardship Manual: A Guide for Individuals and Parishes Developing Stewardship as a Way of Life, and the book, Sustaining and Strengthening Stewardship. He is the co-author and co-editor of Stewardship: Disciples Respond – A Practical Guide for Pastoral Leaders, and the Children’s Stewardship Manual, both ICSC publications.

He has been a member of the committee that organized and produced the ICSC publication, Keeping Stewardship Alive: Proven Stewardship Ideas as well.

Mr. Kelley has served ICSC in countless capacities over the last 30 years: its board of directors, numerous committees, and presentations at annual ICSC conferences and institutes. He had two tenures on its board of directors; first, from 1994 to 2000, serving as vice president from 1997 to 2000. Then, again from 2006 to 2007, serving as board president from 2007 to 2011. He was also the 2000 recipient of the ICSC Bishop Connare Award. Mr. Kelley has significant board experience having chaired 21 nonprofit boards over the last 20 years.