Session 68: Unraveling the Mystery of Donor Retention: Improve Donor Loyalty AND Lifetime Value Today

Tuesday Session 2:00 – 3:00 p.m

Location: Foster 1

Speaker: Jon Biedermann
Vice President
DonorPerfect Fundraising Software
Horsham, Pennsylvania

Moderator: Syndi Larez
Director of Stewardship and Development
Diocese of Salina, Kansas

The key to sustainability and lowering costs is retaining current donors. In this session, we’ll define donor retention and discuss the proper metrics you should use to measure success, such as retention rate, attrition rate, and lifetime value. Next, we’ll discuss how your measures compare against the national averages, including those obtained through the Fundraising Effectiveness Project. You’ll see how you can easily obtain and track your results, including lifetime value of a donor, and why that matters. We’ll also discuss recommendations and best practices on what you can do to improve your donor retention.