11:30 am | 8 Ways to Rev Up Your Revenue and Market Your Publication!

Thursday 5:00 – 6:00 PM

Location: Gateway 2

This session will spark new ideas for increasing value of your publication. By making small changes to things you are already doing and by taking advantage of new opportunities, you can open up possibilities for new streams of revenue while enhancing relationships with key constituencies.

Amy Kawula has served the Diocese of Green Bay the past 30 years and is currently the advertising and marketing manager at The Compass. During this time, she has served nearly every department of the diocese. This has allowed her to develop the relationships with staff, parishes, schools and the community that have contributed to successful marketing strategies and increased revenue for The Compass. In addition to being the only advertising sales person, she manages circulation, annual pilgrimages and several diocesan events each year. She has been instrumental in implementing and launching two new websites for The Compass by creating the advertising rate card, implementing online ad sizes and following through with sales. Revenue from print/online advertising sales and pilgrimages has increased annually over the 10 years she has served in her current position. She believes in honesty, integrity and genuine care for the unique needs of each person is critical to leading a successful team.