Friday 10:00 – 11:30 AM
Location: Gateway 1
Is it more than just format? Or it may not involve a format change as some newspapers have shifted their content to magazine style while still printing on newsprint. And vice versa, what does shifting to a magazine format and schedule, such as monthly, mean for messaging and reporting?
Panelists will also discuss planning strategically for such a shift in format or schedule.
Patrick M. O’Brien is president and CEO of FAITH Catholic, a non-profit publishing and communications company of the Diocese of Lansing. FAITH Catholic serves 29 dioceses and numerous Catholic organizations with the following: magazine publishing, web solutions, parish resources and marketing services.
In 2000, O’Brien was part of the team that created FAITH Magazine for the Diocese of Lansing. FAITH signaled a change in Catholic diocesan publishing. As demand grew for this model, a publishing company was formed to serve the Catholic Church. In 2005, O’Brien was named FAITH Publishing Service’s first president and CEO.
In 2007, O’Brien was also named president and CEO of Liturgical Commission Publishing. In 2009, O’Brien led the merger of FAITH Publishing and LCP to form FAITH Catholic. In 2012, MassTimes.org became part became part of FAITH Catholic and is the flagship of FAITH Catholic’s array of online solutions.
Prior to forming FAITH Magazine, O’Brien worked in advertising serving clients such as Case, Caterpillar, Pfizer, Rhone Poulenc and Lincoln Mercury. O’Brien graduated from the College for Creative Studies in Detroit with a BFA in 1993 and completed two years of graduate work at the University of St. Mary of the Lake, Mundelein Seminary.