4:00 pm | Circulation Transitions

Presenters: Thomas Dermody, Chris Gunty
Time: Thursday, June 22, 4:00
Location: Room 3105

Circulation Transitions

Is your publication having difficulty maintaining circulation, subscription revenue, and relevance in the digital era? Perhaps it is time to rethink traditional subscription models. In this session, two veterans of the Catholic press will share how their publications have changed with the times.

Tom Dermody will explain the Delivering Unity Campaign that since 2011 has used page sponsorships and four different levels of giving to fund the print and digital outreaches of The Catholic Post in Peoria.

Chris Gunty will “review” the first year of implementation of a new strategic plan in Baltimore, including the transition of The Catholic Review to a monthly magazine along with enhancement of website content, social media, and the addition of new tools to communicate with Catholics. The session will include plenty of time for questions and participant-sharing of what’s working in other regions.

Tom Dermody is a 38-year veteran of the Catholic press and has served as editor-in-chief of The Catholic Post, the newspaper of the Diocese of Peoria, since 1995. Named outstanding graduate in journalism at Bradley University in 1979, he was mentored in the Catholic press by two CPA legends – Msgr. Robert G. Peters and Albina Aspell. In 2011, he guided a redesign of The Catholic Post and created a new subscription model called the Delivering Unity Campaign. When not on deadline, Tom enjoys tennis, reading, piano and occasional songwriting. Tom and his wife, Cindy, have been married for 32 years and have one daughter, Colleen, who teaches at a Catholic school in Des Moines.

A Chicago-area native, Chris Gunty has been associate publisher/editor of The Catholic Review and CEO of its parent publishing company, The Cathedral Foundation/CR Media since 2009.

He has spent his whole professional career so far — 36 years — in Catholic journalism as a writer, photographer, editor, circulation manager and associate publisher. He spent four years with The Chicago Catholic; 19 years as founding editor and associate publisher of The Catholic Sun in Phoenix, Ariz.; and six years at The Florida Catholic, a group of six zoned newspapers serving most of the dioceses of Florida.

Chris served as president of the Catholic Press Association from 1996 to 1998.

Chris has three children and four granddaughters, with another on the way. His wife, Ann Augherton, is managing editor of the Arlington Catholic Herald newspaper in Virginia.