Session 2 | 1:45pm-3:00pm

Uncategorized

Educational Sessions 2

Everyone Begins at Zero on Social Media
St. Petersburg 2

Presented by Lincoln Ho, digital media strategist for Grandin Media, a Catholic news web site with the Archdiocese of Edmonton, Alberta, Canada.In this session, Lincoln will give the story of helping to build Grandin Media, a new Catholic news organization, from the ground up. The tips and tricks would definitely help to refine and grow organizations with existing audiences (or none at all) with zero to limited budgets. After all, everyone begins at zero.

Programming Alternative: Music for the Masses
Grand Central/Edge

Presented by Davis Watts, Spirit FM 90.5. Not your grandma’s church music! That is a sweeper we had running on Spirit FM for years. Nothing against grandma! Contemporary Christian Music (CCM) has just changed dramatically since its Jesus Movement days of the 60’s, especially in the last 10 to 15 years. CCM now covers a wide variety of styles from worshipful ballads to bubblegum sounding pop tunes and everything in between. If there is a style of music you like, CCM has a song to fit your taste and the one uniting factor in all this variety is a desire to point to Jesus. This session will give you insights into the workings of the Contemporary Christian Music industry as well as strategies for programming a CCM radio station.

Newspaper vs Newsletter
St. Petersburg 1

Presented by Jean Gonzalez, Florida Catholic; Denise O’Toole Kelly, former managing editor of The Florida Catholic; Joe Towalski, Diocese of Saint Cloud. Learn the benefits of a newspaper versus newsletter approach to hot-button and everyday issues. Good storytelling from a journalistic perspective is more than tweaking a canned press release or offering institutional stories, which is what separates a newspaper from a newsletter. Good Catholic journalism is grounded in truth, accuracy and fairness. It transcends a strictly public relations approach and can be more convincing — and evangelizing — on issues important to the church. Three veteran communicators share their perspectives on stories readers want to read, and building the trust with communications directors and diocesan officials that journalism benefits the entire church.

Show Me the Money
Williams

Presented by Valerie Casko, Florida Catholic. This session will include innovative ways to get new advertisers and how to keep them advertising with you. Best practices for reaching out to schools and parishes. Marketing tools that work.

Tips for Better Ad Design
Demens

Presented by Michael Jimenez, Florida Catholic. Looking to make an ad design pop but not quite sure how? Then this session is for you! In this session participants will learn tips and tricks on how to quickly elevate mediocre ad designs to help bring them to the next level. Attendees will be shown before and after examples of print ads that were redesigned to be more effective and pleasing to the eye using the fundamentals of design. Helpful tricks and online design resources will be shared as well.

Achieving Shared Success When Building a New Website
St. Petersburg 3

Presented by Susan Laielli and Roger Navarro, Diocese of Venice; Curt Ankin and Blake Stapleton, Diocesan Publications. How to build a cohesive team, develop tools, tips and processes for one of the largest projects your organization will undergo-website redesign.