DESIGN MASTER CAMP SESSION III
Demens
TOP TEN DESIGN HINTS
Presented by Ed Henninger, Henninger Consulting. Ed began writing his Henninger Helpful Hints more than 10 years ago, in an effort to give editors and designers a quick tip and an occasional trick to do a better job of putting together their newspapers. How many hints has Ed done over that time? At least 300. For this session, Ed has carved out his Top Ten hints. But wait! There’s More! Ed just couldn’t edit himself down to a paltry ten So, there are more than a dozen or so hints here…each of them focusing on the little things designers and editors need to know. Top Ten Design Hints is a fun session. Ed will show us at our best…and our worst. And he’ll destroy some myths along the way. Your editors and designers will talk about this session for a long time to come. Some of them will ask Ed to share a PDF of his slides with them. And all of them will be delighted that you invited Ed to present his Top Ten Design Hints.
RADIO MASTER CAMP SESSION III
Grand Central/Edge
HIGH FIDELITY (TO THE CHURCH) RADIO: ADAPTING AND ADOPTING SECULAR MEDIA PRACTICES TO HELP SPREAD THE GOSPEL
Presented by David J. Renshaw, The Archdiocese of Portland. This Camp will focus on four areas of Catholic radio operations (Programming, Talent, Fundraising and Production Value) to determine whether your station is thriving or merely surviving. Participants are encouraged to bring samples of their best locally-produced programming as well as their station’s programming grid. Be prepared for an energized, interactive and brutally honest look at evangelizing through the electronically transmitted spoken word.
BUSINESS MASTER CAMP SESSION III
St. Petersburg 1
NAVIGATING THE DIGITAL REVOLUTION
Presented by Killian Schalk, PurpleGray; Fr. Matt Malone, America Media; and John David Long-Garcia, America Media. At the center of the digital revolution is the widespread and ever-changing use of computers, cell phones, and the Internet as well as the blending of these technologies to create “smart” tools that guide us through life. As a media outlet, how do you reinvent yourself to stay relevant? During this master camp, you will hear about a Catholic magazine that has successfully made a name for itself in this bold new world. How do they establish a successful workflow to deliver daily news coverage and increase audience share? How do they monetize digital platforms and increase content creation for print, e-editions, and social media? During this four-hour master camp, we will take you behind the scenes of America Magazine and provide new insights for your planning in the areas of content creation, marketing, and new revenue streams.
DIGITAL MEDIA MASTER CAMP SESSION III
St. Petersburg 3
OPEN DISCUSSION ON NEW MEDIA AND DIGITAL MEDIA CAMPAIGNS
Presented by Edmundo Reyes Attendees in this session will discuss how they have tested and used new media, what worked (or didn’t), and ask those with more experience for input. Other topics may include how to develop a digital media campaign: planning, execution, and understanding the results. So bring your ideas and questions!
EDITORIAL MASTER CAMP SESSION III
St. Petersburg 1
NAVIGATING THE DIGITAL REVOLUTION
Presented by Killian Schalk, PurpleGray; Fr. Matt Malone, America Media; and John David Long-Garcia, America Media. At the center of the digital revolution is the widespread and ever-changing use of computers, cell phones, and the Internet as well as the blending of these technologies to create “smart” tools that guide us through life. As a media outlet, how do you reinvent yourself to stay relevant? During this master camp, you will hear about a Catholic magazine that has successfully made a name for itself in this bold new world. How do they establish a successful workflow to deliver daily news coverage and increase audience share? How do they monetize digital platforms and increase content creation for print, e-editions, and social media? During this four-hour master camp, we will take you behind the scenes of America Magazine and provide new insights for your planning in the areas of content creation, marketing, and new revenue streams.
COMMUNICATIONS MASTER CAMP SESSION III
St. Petersburg 2
HOW COMMUNICATION DIRECTORS & ATTORNEYS WORK TOGETHER – EVEN DURING A CRISIS!
Presented by Mary Rose Agosta, Archdiocese of Miami & Maura Fitzgerald Jennings, J. Patrick Fitzgerald & Associates, P.A. The Camp will address the roles of (Arch)diocese Communications Directors and legal counsel and how to create a respected, credible, professional, and trusting relationship. It will address current media trends and will review best practices for crisis communication including strategies for developing a litigation communication plan and a crisis management team. The panel will also examine how Communications Directors and legal counsel work together in non-crises and crises achieving an agreeable outcome. What are the key elements to communicating with the media? Who calls whom? And, how do we move from “just say no comment” to “here is our statement?”
Amy McEntee
Kimberly Kay Cox
Mark Mogilka
Armando Cervantes
Anna Betancourt
Andrea Chavez-Kopp