ROOM: GRAND B
Session-Digital/Social Media
Twitter: Building your audience one tweet at a time
Instagram. Reddit. Snapchat. So many social media channels have started up since Twitter, yet this platform dominates, especially among news lovers. In this session, Nina Nolan Rouse will look at where this platform has been, where it is now, and what we’ve learned about tweeting along the way. If you’re looking to connect with your audience in ways that they will engage your content more, you will want to be sure to sit in on this session from a seasoned, veteran social media professional.
Nina Nolan Rouse is in her tenth year with the Office of Communications at St. Norbert College in De Pere, WI, and is currently the senior web and social media specialist. In her role, Nina is primarily responsible for developing the web content strategy and architecture for the college web properties. She works with departments and units across the college to develop their web content and provides the general oversight and on-going maintenance of web properties to ensure the adherence to brand standards.
Nina provides the strategic direction and management of all college social media initiatives, including institutional presences on Facebook, Twitter, Pinterest, Instagram, Flickr, LinkedIn and YouTube. She is responsible for the general oversight of all campus social media presences and for the guidance and best practice training of campus departments using social media.
Her social media efforts for the college have garnered both regional and national recognition for St. Norbert College.