ROOM: GRAND H
Session-Communication
Making the Most of Media Buys
As with any marketing focus, media planning and buying begins with a RACE from start to finish: research, action, communication and evaluation. We’ll explore practical tips on how to achieve success: identifying your target market; exploring the types of media; evaluating media benefits and features; purchasing/negotiating your media buy; and evaluating the results.
Pat Szpekowski, APR, is president of PR Strategies & Communications, a full service advertising agency and public relations firm, in Elgin, IL, which she founded in 1987. She is an author and award-winning writer, who has won first place recognitions from the National Federation of Press Women, Illinois Woman’s Press Association, Northern Illinois Newspaper Association, and the Catholic Press Association. She is also a freelance writer/correspondent for The Observer, the weekly newspaper of the Diocese of Rockford, IL.
Pat is an accredited public relations professional (APR) member of the Public Relations Society of America (PRSA) and former president of the Suburban Chicagoland Chapter PRSA. She has received numerous awards including: Lifetime Achievement Award from the Suburban Chicagoland Chapter PRSA; Sam Walton Business Leader Award; Chamber Business of the Year; and the Elgin IL Area YWCA Marguerite Henry Award for Communications. She is board chair of Presence Saint Joseph Hospital Elgin and a board member of the Northern Illinois Newspaper Association, Northern Kane County Chamber of Commerce and Summit School.
Amy McEntee
Kimberly Kay Cox
Mark Mogilka
Armando Cervantes
Anna Betancourt
Andrea Chavez-Kopp