ROOM: GRAND G

Master Camp | Business

Rebranding Catholic Media – How to (re)Build Relevancy

Like any media, Catholic Media is a product with a customer base. Growing the engagement, loyalty and size of that base is a fundamental business challenge which can be addressed through a strategic branding effort. Branding, you will discover, is not merely about marketing and packaging; it is about fostering relationship, understanding expectations, and delivering an experience that meets or exceeds those expectations. This Master Camp will introduce you to the foundations of experiential branding, explore the ways it drives and enhances perceived value, and walk you through the steps of a well-proven implementation process.

Steve Meyer is a paradox or, as he describes himself, a man who lives in the gap between teeth. In addition to his position as Principal & Chief Strategy Officer at The Karma Group, a nationally recognized brand development firm, Steve serves as a permanent deacon in the Green Bay diocese. He is credited with having developed RiverMapping, a consumer research methodology featured in Harvard Business Review, and has authored several articles on organizational branding. Steve has developed brand strategies for Kimberly-Clark Corporation, the Green Bay Packers, and many other businesses and organizations across the country. He is co-founder of StreetLights Outreach and Whatsoever You Do, Inc, and serves on the Executive Committee and the Board of Regents for St. John’s University School of Theology and Seminary. He is a father of three boys and a husband of one wife.

ROOM: GRAND B

Master Camp | Digital/Social Media

Advanced Social Media

In this session, we’ll discuss and demonstrate how to use actionable items to implement intermediate and advanced skills for your online social media marketing plan. Both organic and paid strategies will be addressed and will have an emphasis of a Catholic focus. Learners should have a basic knowledge of Facebook, Twitter and LinkedIn.

Nicole Virant has over eight years experience in working with online marketing and social media. As a corporate trainer and instructor, she teaches at Northeast Wisconsin Technical College. Additionally, she works as a consultant with organizations small and large on their social media. She has her MBA and bachelor’s in business with an emphasis in marketing.

You can follow Nicole on Twitter at @nicolevirant.

Q: WHAT AIRPORT SHOULD I FLY INTO?

A: Although there are three regional airports to choose from (General Mitchell International Airport in Milwaukee, Austin Straubel International Airport in Green Bay, and Appleton International Airport in Appleton), we recommend attendees fly into either Green Bay or Milwaukee. General Mitchell International Airport serves 12 different airlines, giving selection for all to choose from, even though it is about 2 hours from Green Bay. Bus transportation to and from Milwaukee will be available. Austin Straubel, right in Green Bay, offers local service provided by most of the mainline airlines. And while it is only 45 minutes from Green Bay, Appleton International Airport does not offer any significant advantage over flying right into Green Bay, so we recommend flying into Green Bay.

Q: WILL I GET TO MEET AARON RODGERS?

A:  One can hope and pray, but you’re not going to get a definitive answer here. Your odds will increase by being in Green Bay and at Lambeau, though, and that’s a very good thing!

Q: WHERE’S THE CONFERENCE SCHEDULE?

A:  While the website does not have a schedule tab right now, one will be added in the future. We’d encourage you to check back sometime early in 2018 for that.

Q: WHAT IF I’M A VENDOR AND WANT TO BE PART OF THE 2018 CMC EXPO?

A:  We’ll be adding a page for vendors on the site with Expo information, etc. in the next couple months. Thanks for asking!

MORNING SESSION

Fr. Dave Pivonka, TOR

Father Dave Pivonka, TOR, is well-known and popular speaker. He is the author of several books including Hiking the Camino: 500 Miles with Jesus and Breath of God. He also produced The Wild Goose, a video series on the Holy Spirit. Father Dave is presently the director of Franciscan Pathways, an evangelistic and preaching outreach of the TORs.

MORNING SESSION

Chris Padgett

Chris Padgett has been doing ministry for over 20 years. He is an author, musician, teacher, and motivational speaker. He has also appeared on television and radio and has been a regular speaker and entertainer at Steubenville youth conferences. For the last several years, Chris was an adjunct professor of theology at Franciscan University and currently teaches at Catholic Distance University. Chris has been married to his high school sweetheart for over 25 years and has nine children. The Padgett family currently lives in Central New York. Check out chrispadgett.com for more.

Finnegan Fieldhouse

Peter Herbeck

Peter Herbeck is the Vice President and Director of Missions for Renewal Ministries. For the past thirty years, he has been actively involved in evangelization and Catholic renewal throughout the U.S., Canada, Africa, and Eastern Europe.

Peter is a co-host for the weekly television programs The Choices We Face and Crossing the Goal. He also hosts the daily radio show Fire on the Earth. He is a frequent conference speaker, has authored When the Spirit Comes in Power and When the Spirit Speaks, and has produced CDs and booklets about discipleship and life in the Spirit.

Peter is involved with i.d.9:16, an outreach to Catholic young adults sponsored by Renewal Ministries. Peter and his wife Debbie have four children and four grandchildren, and reside in Ann Arbor, Michigan.

Chapel

John Beaulieu

John Beaulieu has worked in the Christian Outreach Office of Franciscan University since 2003 and is the director of Marketing and Engagement. A graduate of Franciscan University, John has worked in ministry for over 30 years. He spent 2 years serving with NET and 19 years as a parish youth minister. He is a regular speaker at parish and diocesan events, covering topics such as life in the Spirit, media and teen culture, and Catholic evangelization. John and his wife, Lisa, live in Steubenville with their five children.

Fieldhouse: Aerobics Room, 2nd floor

Chris Padgett

Chris Padgett has served in ministry for over 20 years. He is an author, musician, teacher, and motivational speaker. He has also appeared on television and radio and has been a regular speaker and entertainer at Steubenville youth conferences. For the last several years, Chris was an adjunct professor of theology at Franciscan University and currently teaches at Catholic Distance University. Padgett has been married to his high school sweetheart for over 25 years and has 9 children. The Padgett family currently lives in central New York. Visit his website: chrispadgett.com.