ROOM: GRAND H
Master Camp | Communication
Handling Hot Topics and Sensitive Subjects
This Master camp is an expanded version of a session conducted during the 2017 CMC. This camp will provide hands-on advice and best practices to help communicators deal with sensitive issues internally and externally. Learn how to be proactive and prepared for the next issue whether it’s personnel, lawsuits, bankruptcies or school closings. Participants will work through actual case studies and practice message mapping, crafting statements, timing messages, crisis prep for spokespersons on all those subjects you can only share with people doing the same work you do. Work with other participants on best practices for media relationships, how to handle fallout and feedback and get advice and tips for handling the stress of it all. This session will also offer tips for all those communication professionals responsible for publications, broadcast, social media—“the two-hat syndrome.”
Panelists: Helen Osman, owner of Greater Wings Strategic Planning and Consulting, President of SIGNIS
Jerry Topczewski, Chief of Staff for the Archdiocese of Milwaukee
Facilitator: Penny Wiegert, Editor/Communication Director, Diocese of Rockford
Helen Osman is president of Greater Wings, a firm specializing in communications for mission-driven organizations. Her portfolio spans local, national and international projects, including shepherding media and communications efforts for the papal visits to the United States of Pope Benedict XVI in 2008 and Pope Francis in 2015, as well as supporting Ecumenical Patriarch Bartholomew during the historic pan-Orthodox Council held in June 2016. She has served as president of the Catholic Press Association of the United States and Canada, and received its highest honor for personal achievement, the St. Francis de Sales Award, in 2012. She is president of the international board for SIGNIS, World Association of Catholic Communicators.
Jerry Topczewski serves as Chief of Staff and Chief Communications Officer for Archbishop Jerome Listecki of Milwaukee. He came to the Archdiocese of Milwaukee in 1997, where he worked for Archbishop Rembert Weakland and Archbishop (now Cardinal) Timothy Dolan and served as media spokesman during the clergy sexual abuse crisis. He also served as part of the media relations team during Pope Francis’ visit to the United States in 2015.
A native of Milwaukee, Jerry earned a bachelor’s degree in mass communication in 1985, and a master’s degree in administrative leadership in 1998, from UW-Milwaukee. As an adjunct faculty member, he has taught courses in public relations at Mount Mary University and Marquette University.
Jerry has also been Director of Public Relations at Celtic Advertising in Brookfield; head of communications and marketing for the Women’s International Bowling Congress; and part of the sales and game-day promotions team for the Milwaukee Brewers Baseball Club. He has served multiple terms on the board of directors of the southeast Wisconsin chapter of the Public Relations Society of America and has assisted with chapter programming. He has earned five chapter PRSA awards of excellence and merit for public relations program.
Penny Wiegert
Penny has been on staff at The Observer since 1986 and editor since 2002. She and her husband Russell have four grown children. She is an active member of St. Mary Parish in Pecatonica where she is a lector and Eucharistic Minister.
Penny is an active member of the Northern Illinois Newspaper Association and is Past President of the Catholic Press Association for the United States and Canada. In her spare time, she and her entire family enjoy participating in community theatre.
The Observer provides Penny with the opportunity to enjoy two passions … the Catholic faith and newspapering.