DESIGN MASTER CAMP SESSION I
Demens
FROM THE FRONT
Presented by Ed Henninger, Henninger Consulting. The front page of any newspaper is that paper’s first shot at grabbing readers. It better be on target. But at many newspapers, the front is cluttered and confusing. Or it has no impact, no appeal. In this presentation, Ed Henninger offers new ideas and new approaches to the design of the front page–and other key pages throughout the newspaper. Some of the items Ed will cover include: Place the visual first; Headline hierarchy; Spacing and structure; Creating packages that work; Proper use of color; Pullouts; Text type; Display elements. And … that’s not all. Ed takes page 1 principles and shows how they work on other key pages to add interest and impact.
RADIO MASTER CAMP SESSION I
Grand Central/Edge
HIGH FIDELITY (TO THE CHURCH) RADIO: ADAPTING AND ADOPTING SECULAR MEDIA PRACTICES TO HELP SPREAD THE GOSPEL
Presented by David J. Renshaw, The Archdiocese of Portland. This Camp will focus on four areas of Catholic radio operations (Programming, Talent, Fundraising and Production Value) to determine whether your station is thriving or merely surviving. Participants are encouraged to bring samples of their best locally-produced programming as well as their station’s programming grid. Be prepared for an energized, interactive and brutally honest look at evangelizing through the electronically transmitted spoken word.
BUSINESS MASTER CAMP SESSION I
St. Petersburg 1
NAVIGATING THE DIGITAL REVOLUTION
Presented by Killian Schalk, PurpleGray; Fr. Matt Malone, America Media; and John David Long-Garcia, America Media. At the center of the digital revolution is the widespread and ever-changing use of computers, cell phones, and the Internet as well as the blending of these technologies to create “smart” tools that guide us through life. As a media outlet, how do you reinvent yourself to stay relevant? During this master camp, you will hear about a Catholic magazine that has successfully made a name for itself in this bold new world. How do they establish a successful workflow to deliver daily news coverage and increase audience share? How do they monetize digital platforms and increase content creation for print, e-editions, and social media? During this four-hour master camp, we will take you behind the scenes of America Magazine and provide new insights for your planning in the areas of content creation, marketing, and new revenue streams.
DIGITAL MEDIA MASTER CAMP SESSION I
St. Petersburg 3
BUILDING A STUDIO AND CREATING A PODCAST
Presented by John Morris, Spirit FM 90.5. With more than 650,000 podcasts in production, it has become one of the most popular and fastest growing communications tools in the history of the world. While video can be viewed in many different places, video consumers are often distracted or interested in small chunks. Podcast listeners, however, are often a captive audience, often listening in their car, at the gym, or just doing chores around the house. And some of the most popular podcasts are an hour or more! Podcasts can be produced with minimal tools and very little polish. You may want to stand out from the crowd by not only crafting dynamic, engaging content, but also creating audio that is professionally produced. This step will require some sort of studio environment. Like most things in the world of digital media, you can build something modest or something very high-end. This session will cover your options and give you ideas for how you can launch a podcast and take it to the next level!
EDITORIAL MASTER CAMP – SESSION I
St. Petersburg 1
NAVIGATING THE DIGITAL REVOLUTION
Presented by Killian Schalk, PurpleGray; Fr. Matt Malone, America Media; and John David Long-Garcia, America Media. At the center of the digital revolution is the widespread and ever-changing use of computers, cell phones, and the Internet as well as the blending of these technologies to create “smart” tools that guide us through life. As a media outlet, how do you reinvent yourself to stay relevant? During this master camp, you will hear about a Catholic magazine that has successfully made a name for itself in this bold new world. How do they establish a successful workflow to deliver daily news coverage and increase audience share? How do they monetize digital platforms and increase content creation for print, e-editions, and social media? During this four-hour master camp, we will take you behind the scenes of America Magazine and provide new insights for your planning in the areas of content creation, marketing, and new revenue streams.
COMMUNICATIONS MASTER CAMP SESSION I
St. Petersburg 2
HOW COMMUNICATION DIRECTORS & ATTORNEYS WORK TOGETHER – EVEN DURING A CRISIS!
Presented by Mary Rose Agosta, Archdiocese of Miami & Maura Fitzgerald Jennings, J. Patrick Fitzgerald & Associates, P.A. The Camp will address the roles of (Arch)diocese Communications Directors and legal counsel and how to create a respected, credible, professional, and trusting relationship. It will address current media trends and will review best practices for crisis communication including strategies for developing a litigation communication plan and a crisis management team. The panel will also examine how Communications Directors and legal counsel work together in non-crises and crises achieving an agreeable outcome. What are the key elements to communicating with the media? Who calls whom? And, how do we move from “just say no comment” to “here is our statement?”
Amy McEntee
Kimberly Kay Cox
Mark Mogilka
Armando Cervantes
Anna Betancourt
Andrea Chavez-Kopp