Educational Sessions 3
Mission and Fundraising for Catholic Radio Today
Grand Central/Edge
Presented by Danielle Wright – Landry, Spirit FM 90.5. As the saying goes, “no money, no mission.” Learn simple steps to make development a natural part of your daily operations and bring in the funding your station needs to meet listener needs and realize your mission. In today’s philanthropic climate, numbers of donors are down and competition is intense. Your station needs to think like an NGO and not just a ministry. Spirit FM 90.5 in Tampa has succeeded in bringing its small station into a competitive market by implementing partnerships that ensure funding for programs and events that make a positive impact in its local community, and you can too.
Create a Promotional Toolkit for Marketing
Williams
Presented by Teresa Peterson. As Catholic media, we need the support of parishes, schools and other Catholic entities to promote our services to the community. One way to market to this audience is through a promotional tool kit. By providing tools that are “turn-key,” key influencers will be readily able to share your message. Learn what should be included in a promotional tool kit and see examples of promotional tool kits that have been created by secular and Catholic organizations. From a variety of graphic formats and sizes to videos, flyers, web banners, talking points and one-sheets – see what it takes to create a professional and effective promotional tool kit.
Digital Discipleship
St. Petersburg 3
Presented by Caroline Cerveny, SSJ – TOSF, Digital Discipleship Network. In an ever-evolving media environment, our evangelization efforts are continually experiencing a range of new media platforms and practices. Is there an intersection of faith messages, participatory culture, and digital technology when communicating the Gospel message? In an incarnational, world-embracing get critical theology-spirituality, what is the potential of Digital Discipleship? What shift in our vision becomes possible in our media and communications environment? Let’s explore best practices and tools to engage digital storytellers, create faith relationships, and be digital disciples in our 21st-century world.
Covering the Church: Catholic vs Secular
St. Petersburg 1
Presented by James Davis, Freelance Reporter for The Florida Catholic; Denise O’Toole Kelly, former managing editor of The Florida Catholic; Ann Rodgers, Diocese of Pittsburgh. This session is for both writers and managers. The panelists, who have covered religion for secular media and then gone on to work for the Catholic press, will discuss how Catholic reporting differs from secular reporting — and why that can be both good and bad. Participants will see that the secret to relevance and readership is to keep the focus on people: what they do and say, what issues they confront, how they act and react. When our stories show we care about people, they’ll care about our stories.
Fundamentals of the Catholic Church
St. Petersburg 2
Presented by Daniella Zsupan – Jerome. If your employees don’t understand the difference between a deacon and a priest, the meaning of the Eucharist, or the Church’s position on social topics of the day. This session introduces you a course under development that will do just that, Fundamentals of the Catholic Church. The final course will consist of a three-part video presentation, supported by Catholic Communication Campaign grant, that invites new employees of Catholic institutional organizations to gain a base understanding of the Catholic Church, including the Church’s structure, teaching and worship, and approach to key contemporary social topics. As a result of this course, employees will gain: – Familiarity with Catholic vocabulary – An understanding of Church hierarchy and the parts of the Mass – An understanding of the Church’s position on Hot Topics of the day We invite you to attend this session to understand the course as a resource to your HR departments for employees in all levels of your organization. Whether Catholic or not, employees should have a basic understanding of their employer, the Catholic Church, this course will provide that information.
Demens
Presented by Elise Cronin – Hurley, Web & Graphics Designer. Develop strategies, create shortcuts and filter through the endless options by identifying the key elements to effectively communicate your message. With good branding guidelines in place, you can more quickly develop your message, consistently represent your organization’s mission and over time develop a trusted brand. We will discuss how to identify those elements you need to document for: • Print, digital, and audio/visual communications • Use in-house and with contractors • Flexibility in today’s ever-changing environment • Specific use to your organization and audience.
Amy McEntee
Kimberly Kay Cox
Mark Mogilka
Armando Cervantes
Anna Betancourt
Andrea Chavez-Kopp