DESIGN MASTER CAMP SESSION II
Demens
BEYOND THE BASICS: BECOMING A MASTER DESIGNER
Presented by Ed Henninger, Henninger Consulting. In Beyond the Basics, Ed will share those approaches and elements that are critical to making designers at your newspapers masters at their craft. Some of the topics he will cover include: The value of negative space; Reverses? Yes … no … maybe; Understatement and simplicity; Planning; Consistency and a style guide. Beyond the Basics will make designers better than they (and their publisher!) ever thought possible. It will open the door to a whole new world of design … and the way we think about design. In short, it will make them master designers.
RADIO MASTER CAMP SESSION II
Grand Central/Edge
HIGH FIDELITY (TO THE CHURCH) RADIO: ADAPTING AND ADOPTING SECULAR MEDIA PRACTICES TO HELP SPREAD THE GOSPEL
Presented by David J. Renshaw, The Archdiocese of Portland. This Camp will focus on four areas of Catholic radio operations (Programming, Talent, Fundraising and Production Value) to determine whether your station is thriving or merely surviving. Participants are encouraged to bring samples of their best locally-produced programming as well as their station’s programming grid. Be prepared for an energized, interactive and brutally honest look at evangelizing through the electronically transmitted spoken word.
BUSINESS MASTER CAMP SESSION II
St. Petersburg 1
NAVIGATING THE DIGITAL REVOLUTION
Presented by Killian Schalk, PurpleGray; Fr. Matt Malone, America Media; and John David Long-Garcia, America Media. At the center of the digital revolution is the widespread and ever-changing use of computers, cell phones, and the Internet as well as the blending of these technologies to create “smart” tools that guide us through life. As a media outlet, how do you reinvent yourself to stay relevant? During this master camp, you will hear about a Catholic magazine that has successfully made a name for itself in this bold new world. How do they establish a successful workflow to deliver daily news coverage and increase audience share? How do they monetize digital platforms and increase content creation for print, e-editions, and social media? During this four-hour master camp, we will take you behind the scenes of America Magazine and provide new insights for your planning in the areas of content creation, marketing, and new revenue streams.
DIGITAL MEDIA MASTER CAMP SESSION II
St. Petersburg 3
GOOGLE AND SOCIAL MEDIA ANALYTICS
Presented by Tommy Shultz, Diocesan. As professional communicators, content creators, and digital media managers, we often spend far more time creating content than we do promoting that content. For those that promote content, how many of us actually measure the outcome of our labor? And how many of us really spend time researching how people find our online content? This is a perpetual struggle for communicators because reading and analyzing metrics takes time and a keen understanding of what the data is actually telling us. In this session will start with the basics of what data is available to you on Google and through popular social media platforms, and then we will dig deeper to show how you can use that information to create some fundamental digital media strategies.
EDITORIAL MASTER CAMP SESSION II
St. Petersburg 1
NAVIGATING THE DIGITAL REVOLUTION
Presented by Killian Schalk, PurpleGray; Fr. Matt Malone, America Media; and John David Long-Garcia, America Media. At the center of the digital revolution is the widespread and ever-changing use of computers, cell phones, and the Internet as well as the blending of these technologies to create “smart” tools that guide us through life. As a media outlet, how do you reinvent yourself to stay relevant? During this master camp, you will hear about a Catholic magazine that has successfully made a name for itself in this bold new world. How do they establish a successful workflow to deliver daily news coverage and increase audience share? How do they monetize digital platforms and increase content creation for print, e-editions, and social media? During this four-hour master camp, we will take you behind the scenes of America Magazine and provide new insights for your planning in the areas of content creation, marketing, and new revenue streams.
COMMUNICATIONS MASTER CAMP SESSION II
St. Petersburg 2
HOW COMMUNICATION DIRECTORS & ATTORNEYS WORK TOGETHER – EVEN DURING A CRISIS!
Presented by Mary Rose Agosta, Archdiocese of Miami & Maura Fitzgerald Jennings, J. Patrick Fitzgerald & Associates, P.A. The Camp will address the roles of (Arch)diocese Communications Directors and legal counsel and how to create a respected, credible, professional, and trusting relationship. It will address current media trends and will review best practices for crisis communication including strategies for developing a litigation communication plan and a crisis management team. The panel will also examine how Communications Directors and legal counsel work together in non-crises and crises achieving an agreeable outcome. What are the key elements to communicating with the media? Who calls whom? And, how do we move from “just say no comment” to “here is our statement?”
Amy McEntee
Kimberly Kay Cox
Mark Mogilka
Armando Cervantes
Anna Betancourt
Andrea Chavez-Kopp