Regional and Radio Round Table Discussions

Grand Bay Ballroom

The conference provides the Association with an opportunity to meet as a community and hear about the plans for membership growth, financial stability, and professional development. It is also a time for members to meet the Board and Officers of the CPA and each other. Questions for the Board are welcome. All members are encouraged to attend the meeting.

Educational Sessions 3

Mission and Fundraising for Catholic Radio Today
Grand Central/Edge

Presented by Danielle Wright – Landry, Spirit FM 90.5. As the saying goes, “no money, no mission.” Learn simple steps to make development a natural part of your daily operations and bring in the funding your station needs to meet listener needs and realize your mission. In today’s philanthropic climate, numbers of donors are down and competition is intense. Your station needs to think like an NGO and not just a ministry. Spirit FM 90.5 in Tampa has succeeded in bringing its small station into a competitive market by implementing partnerships that ensure funding for programs and events that make a positive impact in its local community, and you can too.

Create a Promotional Toolkit for Marketing
Williams

Presented by Teresa Peterson. As Catholic media, we need the support of parishes, schools and other Catholic entities to promote our services to the community. One way to market to this audience is through a promotional tool kit. By providing tools that are “turn-key,” key influencers will be readily able to share your message. Learn what should be included in a promotional tool kit and see examples of promotional tool kits that have been created by secular and Catholic organizations. From a variety of graphic formats and sizes to videos, flyers, web banners, talking points and one-sheets – see what it takes to create a professional and effective promotional tool kit.

Digital Discipleship
St. Petersburg 3

Presented by Caroline Cerveny, SSJ – TOSF, Digital Discipleship Network. In an ever-evolving media environment, our evangelization efforts are continually experiencing a range of new media platforms and practices. Is there an intersection of faith messages, participatory culture, and digital technology when communicating the Gospel message? In an incarnational, world-embracing get critical theology-spirituality, what is the potential of Digital Discipleship? What shift in our vision becomes possible in our media and communications environment? Let’s explore best practices and tools to engage digital storytellers, create faith relationships, and be digital disciples in our 21st-century world.

Educational Sessions 2

Everyone Begins at Zero on Social Media
St. Petersburg 2

Presented by Lincoln Ho, digital media strategist for Grandin Media, a Catholic news web site with the Archdiocese of Edmonton, Alberta, Canada.In this session, Lincoln will give the story of helping to build Grandin Media, a new Catholic news organization, from the ground up. The tips and tricks would definitely help to refine and grow organizations with existing audiences (or none at all) with zero to limited budgets. After all, everyone begins at zero.

Programming Alternative: Music for the Masses
Grand Central/Edge

Presented by Davis Watts, Spirit FM 90.5. Not your grandma’s church music! That is a sweeper we had running on Spirit FM for years. Nothing against grandma! Contemporary Christian Music (CCM) has just changed dramatically since its Jesus Movement days of the 60’s, especially in the last 10 to 15 years. CCM now covers a wide variety of styles from worshipful ballads to bubblegum sounding pop tunes and everything in between. If there is a style of music you like, CCM has a song to fit your taste and the one uniting factor in all this variety is a desire to point to Jesus. This session will give you insights into the workings of the Contemporary Christian Music industry as well as strategies for programming a CCM radio station.

Newspaper vs Newsletter
St. Petersburg 1

Show Me the Money
Williams

Presented by Valerie Casko, Florida Catholic. This session will include innovative ways to get new advertisers and how to keep them advertising with you. Best practices for reaching out to schools and parishes. Marketing tools that work.

Tips for Better Ad Design
Demens

Presented by Michael Jimenez, Florida Catholic. Looking to make an ad design pop but not quite sure how? Then this session is for you! In this session participants will learn tips and tricks on how to quickly elevate mediocre ad designs to help bring them to the next level. Attendees will be shown before and after examples of print ads that were redesigned to be more effective and pleasing to the eye using the fundamentals of design. Helpful tricks and online design resources will be shared as well.

Achieving Shared Success When Building a New Website
St. Petersburg 3

Presented by Susan Laielli and Roger Navarro, Diocese of Venice; Curt Ankin and Blake Stapleton, Diocesan Publications. How to build a cohesive team, develop tools, tips and processes for one of the largest projects your organization will undergo-website redesign.

Educational Sessions 1

Better Reporting/Better Writing
St. Petersburg 1

Presented by James Davis, Freelance Reporter for The Florida Catholic
Catholic journalists face dilemmas with every deadline. On the one hand, they convey eternal truths and time-honored doctrines. On the other, they need to keep the message fresh, new, readable. Unlike the Mass, news articles carry no obligation. Beyond basic writing tools like spelling and grammar, we’ll look at the value of condensing, paraphrasing long quotes, telling anecdotes, adding details to make your text vivid and hold reader interest. Finally, we’ll deal with difficult situations. How to respond when a church official — or even a lay leader — says “But don’t put that in” or “I’d like to see a copy before it runs”?

Catholic Radio: Just What Does it Mean To Be Catholic
Grand Central/Edge

Presented by Fr. Hoffman
Attendees learn about the fundamental issues that pertain to the call to holiness and evangelization through the Mass Media – the Great Commission. Drawing on 40-years of pastoral experience, the past 27 as a Priest, Fr Hoffman gives attendees a perspective on the following topics: • key principles for remaining authentically Catholic • surrendering the will • the Evangelical Counsels and their impact on evangelization • the Capital Sins and the three sources of sanctifying grace • saintly intercessors • lighting a candle • measuring success • understanding growth competition, and conflict • the Magisterium and the internet • proper Board structure and related party transactions • accountability • to the truth and transparency

Social Media for Effective Communication
St. Petersburg 3

Prospecting to Drive New Sales
Williams

Presented by Jon Miosky, VoiceBox Media
In this session we will focus on your inherent ability to scope prospects. It is within you. That is why you are successful. We’ll talk about your routines and where you expend your energy during peak selling hours. Prospects are relationships that are like seeds in the ground. You don’t know exactly where they are until you water the field, daily. Then your potential customers begin to sprout up. Once you begin to see them sprout, you may begin caring for them; nurturing them to grow into beautiful, luscious plants that bear wonderful fruit. Join us for this awesome session and hear more than one great metaphor just like that one! Plus we’ll have some fun and get to know each other. You’ll come away knowing that selling is a game you can win every single day.

Bringing Photos and Words to Life through Design
Demens

Presented by Todd Habiger, The Leaven
This session will discuss how to get your stories noticed through design. Todd Habiger, production manager of The Leaven, will offer tips and tricks on how to design eye-catching pages through the creative use of photos, typography, pullouts and more.

To PR Firm or Not
St. Petersburg 2

 Presented by Mary Rose Agosta, Archdiocese of Miami & Jonathon Stern, Burson Cohn & Wolfe
As Bill Withers sang in “Lean on Me”, “just call on me, brother (or sister), when you need a helping hand”, the question for many Communications Directors is To PR Firm or Not! This workshop will revolve around the journalistic “W’s” and “How”, and one “I”. When and If should you hire a PR firm? ? What is the need – crisis vs. non-crisis?? What is the firm’s role? How do you pay for it? 

DESIGN MASTER CAMP SESSION I
Demens

FROM THE FRONT 

Presented by Ed Henninger, Henninger Consulting. The front page of any newspaper is that paper’s first shot at grabbing readers. It better be on target. But at many newspapers, the front is cluttered and confusing. Or it has no impact, no appeal. In this presentation, Ed Henninger offers new ideas and new approaches to the design of the front page–and other key pages throughout the newspaper. Some of the items Ed will cover include: Place the visual first; Headline hierarchy; Spacing and structure; Creating packages that work; Proper use of color; Pullouts; Text type; Display elements. And … that’s not all. Ed takes page 1 principles and shows how they work on other key pages to add interest and impact.

RADIO MASTER CAMP SESSION I
Grand Central/Edge

HIGH FIDELITY (TO THE CHURCH) RADIO: ADAPTING AND ADOPTING SECULAR MEDIA PRACTICES TO HELP SPREAD THE GOSPEL 

Presented by David J. Renshaw, The Archdiocese of Portland. This Camp will focus on four areas of Catholic radio operations (Programming, Talent, Fundraising and Production Value) to determine whether your station is thriving or merely surviving. Participants are encouraged to bring samples of their best locally-produced programming as well as their station’s programming grid. Be prepared for an energized, interactive and brutally honest look at evangelizing through the electronically transmitted spoken word.

BUSINESS MASTER CAMP      SESSION I
St. Petersburg 1

NAVIGATING THE DIGITAL REVOLUTION 

DIGITAL MEDIA MASTER CAMP SESSION I
St. Petersburg 3

BUILDING A STUDIO AND CREATING A PODCAST 

Presented by John Morris, Spirit FM 90.5. With more than 650,000 podcasts in production, it has become one of the most popular and fastest growing communications tools in the history of the world. While video can be viewed in many different places, video consumers are often distracted or interested in small chunks. Podcast listeners, however, are often a captive audience, often listening in their car, at the gym, or just doing chores around the house. And some of the most popular podcasts are an hour or more! Podcasts can be produced with minimal tools and very little polish. You may want to stand out from the crowd by not only crafting dynamic, engaging content, but also creating audio that is professionally produced. This step will require some sort of studio environment. Like most things in the world of digital media, you can build something modest or something very high-end. This session will cover your options and give you ideas for how you can launch a podcast and take it to the next level!

         Presentation Slides

EDITORIAL MASTER CAMP – SESSION I
St. Petersburg 1

NAVIGATING THE DIGITAL REVOLUTION 

Presented by Killian Schalk, PurpleGray; Fr. Matt Malone, America Media; and John David Long-Garcia, America Media. At the center of the digital revolution is the widespread and ever-changing use of computers, cell phones, and the Internet as well as the blending of these technologies to create “smart” tools that guide us through life. As a media outlet, how do you reinvent yourself to stay relevant? During this master camp, you will hear about a Catholic magazine that has successfully made a name for itself in this bold new world. How do they establish a successful workflow to deliver daily news coverage and increase audience share? How do they monetize digital platforms and increase content creation for print, e-editions, and social media? During this four-hour master camp, we will take you behind the scenes of America Magazine and provide new insights for your planning in the areas of content creation, marketing, and new revenue streams.

COMMUNICATIONS MASTER CAMP SESSION I
St. Petersburg 2

HOW COMMUNICATION DIRECTORS & ATTORNEYS WORK TOGETHER – EVEN DURING A CRISIS!

Presented by Mary Rose Agosta, Archdiocese of Miami & Maura Fitzgerald Jennings, J. Patrick Fitzgerald & Associates, P.A. The Camp will address the roles of (Arch)diocese Communications Directors and legal counsel and how to create a respected, credible, professional, and trusting relationship. It will address current media trends and will review best practices for crisis communication including strategies for developing a litigation communication plan and a crisis management team. The panel will also examine how Communications Directors and legal counsel work together in non-crises and crises achieving an agreeable outcome. What are the key elements to communicating with the media? Who calls whom? And, how do we move from “just say no comment” to “here is our statement?”

DESIGN MASTER CAMP SESSION III
Demens

TOP TEN DESIGN HINTS

Presented by Ed Henninger, Henninger Consulting. Ed began writing his Henninger Helpful Hints more than 10 years ago, in an effort to give editors and designers a quick tip and an occasional trick to do a better job of putting together their newspapers. How many hints has Ed done over that time? At least 300.  For this session, Ed has carved out his Top Ten hints. But wait! There’s More! Ed just couldn’t edit himself down to a paltry ten So, there are more than a dozen or so hints here…each of them focusing on the little things designers and editors need to know. Top Ten Design Hints is a fun session. Ed will show us at our best…and our worst. And he’ll destroy some myths along the way. Your editors and designers will talk about this session for a long time to come. Some of them will ask Ed to share a PDF of his slides with them. And all of them will be delighted that you invited Ed to present his Top Ten Design Hints.

RADIO MASTER CAMP SESSION III
Grand Central/Edge

HIGH FIDELITY (TO THE CHURCH) RADIO: ADAPTING AND ADOPTING SECULAR MEDIA PRACTICES TO HELP SPREAD THE GOSPEL 

Presented by David J. Renshaw, The Archdiocese of Portland. This Camp will focus on four areas of Catholic radio operations (Programming, Talent, Fundraising and Production Value) to determine whether your station is thriving or merely surviving. Participants are encouraged to bring samples of their best locally-produced programming as well as their station’s programming grid. Be prepared for an energized, interactive and brutally honest look at evangelizing through the electronically transmitted spoken word.

BUSINESS MASTER CAMP    SESSION III
St. Petersburg 1

NAVIGATING THE DIGITAL REVOLUTION 

DIGITAL MEDIA MASTER CAMP SESSION III
St. Petersburg 3

OPEN DISCUSSION ON NEW MEDIA AND DIGITAL MEDIA CAMPAIGNS 

Presented by Edmundo Reyes Attendees in this session will discuss how they have tested and used new media, what worked (or didn’t), and ask those with more experience for input. Other topics may include how to develop a digital media campaign: planning, execution, and understanding the results. So bring your ideas and questions!

EDITORIAL MASTER CAMP    SESSION III
St. Petersburg 1

NAVIGATING THE DIGITAL REVOLUTION 

Presented by Killian Schalk, PurpleGray; Fr. Matt Malone, America Media; and John David Long-Garcia, America Media. At the center of the digital revolution is the widespread and ever-changing use of computers, cell phones, and the Internet as well as the blending of these technologies to create “smart” tools that guide us through life. As a media outlet, how do you reinvent yourself to stay relevant? During this master camp, you will hear about a Catholic magazine that has successfully made a name for itself in this bold new world. How do they establish a successful workflow to deliver daily news coverage and increase audience share? How do they monetize digital platforms and increase content creation for print, e-editions, and social media? During this four-hour master camp, we will take you behind the scenes of America Magazine and provide new insights for your planning in the areas of content creation, marketing, and new revenue streams.

COMMUNICATIONS MASTER CAMP SESSION III
St. Petersburg 2

HOW COMMUNICATION DIRECTORS & ATTORNEYS WORK TOGETHER – EVEN DURING A CRISIS!

Presented by Mary Rose Agosta, Archdiocese of Miami & Maura Fitzgerald Jennings, J. Patrick Fitzgerald & Associates, P.A. The Camp will address the roles of (Arch)diocese Communications Directors and legal counsel and how to create a respected, credible, professional, and trusting relationship. It will address current media trends and will review best practices for crisis communication including strategies for developing a litigation communication plan and a crisis management team. The panel will also examine how Communications Directors and legal counsel work together in non-crises and crises achieving an agreeable outcome. What are the key elements to communicating with the media? Who calls whom? And, how do we move from “just say no comment” to “here is our statement?”

DESIGN MASTER CAMP SESSION II
Demens

BEYOND THE BASICS: BECOMING A MASTER DESIGNER 

Presented by Ed Henninger, Henninger Consulting. In Beyond the Basics, Ed will share those approaches and elements that are critical to making designers at your newspapers masters at their craft. Some of the topics he will cover include: The value of negative space; Reverses? Yes … no … maybe; Understatement and simplicity; Planning; Consistency and a style guide. Beyond the Basics will make designers better than they (and their publisher!) ever thought possible. It will open the door to a whole new world of design … and the way we think about design. In short, it will make them master designers.

RADIO MASTER CAMP SESSION II
Grand Central/Edge

HIGH FIDELITY (TO THE CHURCH) RADIO: ADAPTING AND ADOPTING SECULAR MEDIA PRACTICES TO HELP SPREAD THE GOSPEL 

Presented by David J. Renshaw, The Archdiocese of Portland. This Camp will focus on four areas of Catholic radio operations (Programming, Talent, Fundraising and Production Value) to determine whether your station is thriving or merely surviving. Participants are encouraged to bring samples of their best locally-produced programming as well as their station’s programming grid. Be prepared for an energized, interactive and brutally honest look at evangelizing through the electronically transmitted spoken word.

BUSINESS MASTER CAMP    SESSION II
St. Petersburg 1

NAVIGATING THE DIGITAL REVOLUTION 

DIGITAL MEDIA MASTER CAMP SESSION II
St. Petersburg 3

GOOGLE AND SOCIAL MEDIA ANALYTICS

Presented by Tommy Shultz, Diocesan. As professional communicators, content creators, and digital media managers, we often spend far more time creating content than we do promoting that content. For those that promote content, how many of us actually measure the outcome of our labor? And how many of us really spend time researching how people find our online content? This is a perpetual struggle for communicators because reading and analyzing metrics takes time and a keen understanding of what the data is actually telling us. In this session will start with the basics of what data is available to you on Google and through popular social media platforms, and then we will dig deeper to show how you can use that information to create some fundamental digital media strategies.

        Presentation Slides

EDITORIAL MASTER CAMP    SESSION II
St. Petersburg 1

NAVIGATING THE DIGITAL REVOLUTION 

Presented by Killian Schalk, PurpleGray; Fr. Matt Malone, America Media; and John David Long-Garcia, America Media. At the center of the digital revolution is the widespread and ever-changing use of computers, cell phones, and the Internet as well as the blending of these technologies to create “smart” tools that guide us through life. As a media outlet, how do you reinvent yourself to stay relevant? During this master camp, you will hear about a Catholic magazine that has successfully made a name for itself in this bold new world. How do they establish a successful workflow to deliver daily news coverage and increase audience share? How do they monetize digital platforms and increase content creation for print, e-editions, and social media? During this four-hour master camp, we will take you behind the scenes of America Magazine and provide new insights for your planning in the areas of content creation, marketing, and new revenue streams.

COMMUNICATIONS MASTER CAMP SESSION II
St. Petersburg 2

HOW COMMUNICATION DIRECTORS & ATTORNEYS WORK TOGETHER – EVEN DURING A CRISIS!

Presented by Mary Rose Agosta, Archdiocese of Miami & Maura Fitzgerald Jennings, J. Patrick Fitzgerald & Associates, P.A. The Camp will address the roles of (Arch)diocese Communications Directors and legal counsel and how to create a respected, credible, professional, and trusting relationship. It will address current media trends and will review best practices for crisis communication including strategies for developing a litigation communication plan and a crisis management team. The panel will also examine how Communications Directors and legal counsel work together in non-crises and crises achieving an agreeable outcome. What are the key elements to communicating with the media? Who calls whom? And, how do we move from “just say no comment” to “here is our statement?”

GICC Exhibit Hall C, D

Teen Track

1:45 pm | Saturday | Ballroom North &  South

Teen Track moves to Exhibition Hall B